“People want to consume better, so lets create products or services that help them do this”

My area of expertise, and the space I love to work in the most… is with emergent food ventures. We work collaboratively, using Food Design thinking and coaching methodologies to implement strategies which embed holistic sustainability and innovation into their product and business.

I am the New Zealand Ambassador for the global network FOOD DESIGN NATION so if you are a Food Creative please get in touch and we can talk food!!

Jane thefoodsmithnz@gmail.com


Best Design Awards NZ 2018 Garden of Goodness

Sino- NZ Student Entrepreneur Scholarship 2017

International Design Concours, South Korea 2017 silver place

Past Experience

Freelance Food Designer
(2017- now)

I work with small / early- stage/startup Food ventures to help create both innovation and sustainability in their recipes, product or offering.

Consultant at Ocho (Otago Chocolate Co.)
(2013 – 2016)
My role was a hands on mix of; all aspects of bean to bar chocolate making, product development and stakeholder relationships.

Artist/Chocolate maker/ Event Installation/ Florist/ Bookbinder/Bespoke caterer (pre…. 2013)


Post Graduate Diploma of Design 2017 Food Design

Bachelor of Visual Arts 2011 Printmaking / Ceramics